#InstagramNewbies

Client

An online doctor service, looking to kick-start their social media presence on Instagram.

Brief

Review current marketing strategy, with a focus on engagement with existing social media platforms. Define an Instagram strategy and generate a package of Instagram posts to organically improve social media engagement. Due to the nature of our clients business, they have had difficulties using paid promotion.

Output

For non-visual businesses, it can be hard to know where to start when it comes to to Instagram. Many of our clients do not have access to photography equipment and stock photos can be both impersonal and expensive. We helped the client to carve out an Instagram niche using templates compatible with basic graphics software. 

Our initial social media package included:

  • Instagram profile set-up
  • Novice-friendly graphics templates for use on Sketch
  • A list of over 250 future Instagram posts
  • A post tracking spreadsheet
  • A selection of ready-to-use Instagram post graphics

Results

Our Instagram strategy enabled our clients to organically earn over 300 followers in their first year, with each post achieving an average of 20 likes and 2 comments. With paid promotion, this following could increase exponentially.